About

Your learning + development partner for patient safety, clinical ethics, and compliance

History

The Institute of Consultative Bioethics (ICBioethics) is a provider of comprehensive knowledge delivery software and consulting services that support health care, government, and other highly regulated industries. Dr. Kathy Gennuso and her husband Rich Gennuso formed ICBioethics in response to the lack of suitable, easy-to-use bioethics training resources available in the marketplace. ICBioethics’ uniquely designed software product EthAssist® simplifies knowledge delivery and training for any organization who has students or staff affected by healthcare issues and regulations.

Founded in mid-2012, ICBioethics is uniquely focused on moving organizations beyond basic practice and compliance — by creating and maintaining systems that are responsive, controllable, sustainable, and sound — and by supporting staff growth, development, and ethics or compliance related decision-making effectiveness. While intent on serving clients, ICBioethics never loses sight of keeping ethics firmly rooted in the core values of its own organization, affirmed recently as they received the 15th Annual Pittsburgh Business Ethics Award.

We, at ICBioethics, possess and deliver highly credentialed expertise in ethics specifically tailored to preparing, training, or retraining professionals in health care and related industries. Not only do we provide teaching and training related to ethical actions and accountabilities, we also develop and implement business practices, policies, processes, and systems to ensure their incorporation into the day-to-day workflow and patient care.

Our core ethics offerings are surrounded by the support and guidance of seasoned business professionals with leadership experience in organizational and healthcare ethics, IT, systems, organizational and project management, research, planning, and organizational culture transformation. This team has created a unique operational model to produce positive change, sustainability, and success for our clients such as Sentara Health System, Spartanburg Regional Healthcare System, Lake Erie College of Osteopathic Medicine (LECOM) and VITAS Healthcare.

Ethics refers to the set of formal and informal rules that guide behavior in societies and organizations. Although humans the world over embrace similar values, interpretation and rank order of good versus bad can vary widely by individual, culture, and situation. That’s why communities enact laws, and workplaces adopt policies and standards.

For organizations of 100 or more employees, defined processes for managing and reporting training and compliance are essential risk management measures.  However, few organizations have internal resources for designing effective training programs, and even fewer have the expertise to develop state-of-art technology tools to guide employee behavior and decision making in complex, highly regulated environments.

EthAssist provides customized solutions that integrate pre-loaded, peer-reviewed content and modules with your learning assets, policies, and regulatory requirements. Our software/service is backed by a professional team of management, technology, ethics, operations, service, and compliance advisors who can quickly and seamlessly implement best-in-class learning and development tools for compatibility with your systems and operating needs.

 

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Executive Team

 
 
Kathy Gennuso photo

Chief Executive Officer

Kathy Detar Gennuso, Doctor of Healthcare Ethics, MSBLE 

As a doctoral candidate in bioethics at Duquesne University a few years ago, I watched in dismay as doctors, nurses, and caregivers faced daily moral dilemmas during clinical rounds. In complex, fast-paced environments, well-intentioned professionals were basing decisions on instincts rather than policies. The unintended consequences included fines, litigation, and negative publicity for organizations that were striving to contain costs and comply with regulations. With over 30 years of experience as an IT project manager and strategic consultant, I viewed these daily challenges as mission-critical training, development, and compliance problems that could be solved with technology.

I assembled a world-class team, and we created a user-friendly, flexible platform to get accurate information to employees who need it, when they need it, and how they need it. EthAssist was designed to empower employees at all levels to make the best possible on-the-job decisions.  

 
 

 
 
Rich Gennuso photo

Chief Operating Officer

Rich Gennuso

As the system architect, my focus is on designing tools and processes that address your management and operating needs while making it easy for your users to improve their job performance. Through four decades of information technology and business management experience with GlaxoSmithKline, the Elliott division of United Technologies, and Consolidation Coal, I have orchestrated systems integration during mergers and acquisitions, managed multi-million dollar IT operations, and delivered innovative solutions for a wide range of business challenges. I understand the patchwork of legacy systems that inhibit adoption of new technologies, and I designed EthAssist to interface easily and quickly with any system or operating platform. Our overarching goals are human-centered design and tangible benefits for clients.